Shay & Blue are a leading vegan, clean and all-gender fragrance brand. Their award winning fragrances are sustainable, plant-based and seek to empower customers to feel comfortable and confident in their own skin. Available in store and online, Shay & Blue have built a brand that resonates with Gen-Z and Millenials surviving in society's noisy landscape.

Shay & Blue got in touch with NewEdge to supply creative direction and content for their seasonal digital marketing campaigns, wanting to boost awareness across their digital channels and drive sales. Campaign content needed to own the moment and resonate with consumers as they looked forward to the festivities that different seasons bring.

We put our heads together and developed the briefs from S&B further, working with their team to ensure their campaigns would match their brand values whilst achieving the key deliverables. We produced several all encompassing digital campaigns, each including a brand-led manifesto, social & paid media assets, website assets and further implementation guidance.